YU-YUBU
ユユブ
抹茶 · Matcha
Not all matcha is the same.
At Yuyubu, every matcha is hand whisked to order with charcoal filtered water and granite mill ground slowly. What changes is the cultivar — and that changes everything about the taste.
First things first
Why do we have two matchas?
Think of it like coffee — a single origin espresso tastes completely different from a house blend. Same idea here. One matcha is a pure single cultivar expression. The other is our own proprietary blend. Both are made the same way. The taste is where they differ.
Same preparation. Always.
Both are hand whisked, granite mill ground, and made with charcoal filtered water every single order.
Different cultivar. Different taste.
The cultivar is where the flavor comes from. One is a pure single cultivar. The other is our own blend of cultivars.
Neither is better. They are just different.
Some people love light and sweet. Others want rich and complex. We have both.
Choose your profile
Which one is right for you?
Answer one question: do you want something light and naturally sweet, or rich and complex?
SINGLE ORIGIN
Light, clean, and naturally sweet.
Single Cultivar Yabukita — one estate, one cultivar, pure expression. Vibrant, umami-forward, smooth, and naturally sweet with no bitterness.
Vibrant
Umami
Smooth
Naturally Sweet
BEST FOR
First-time matcha drinkers · People who want to taste the tea · Light and refreshing moments
VS
MASTER'S BLEND
Rich, layered, and complex.
Our own proprietary blend — multiple cultivars combined for depth of flavor. Rich, toasted, layered with a long finish. More body. More complexity. A matcha that keeps giving.
Rich
Complex
Toasted
Long Finish
BEST FOR
Matcha enthusiasts · Latte lovers · Those who want bold depth and character
Choose your profile
Meet the person making your cup.
Each guest is welcomed by a trained Matcha Specialist who prepares the matcha to order — while offering an approachable introduction to its flavor profile, preparation, and craftsmanship.
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Guests are invited to learn what they are drinking, understand the differences between our matcha selections, and discover how every step of preparation influences the final cup.
Yuyubu Matcha Experience
How we make it
Every cup. Every time.
01
Masterfully sourced
Elite tea cultivars selected for outstanding aroma, color, and taste — the pinnacle of matcha craftsmanship.
02
Granite mill ground slowly
Traditional granite mills preserve aroma, flavor, and nutrients that high-speed grinding destroys.
03
Charcoal filtered water
Water quality changes everything. Charcoal filtered so nothing interferes with the matcha's natural flavor.
04
Hand whisked to order
Every single order. By hand. For a smooth texture and naturally creamy finish. Never pre-made. Never rushed.
Real matcha.
Real craftsmanship.
抹茶 · 実物 · 本物
Not a trend. Not a shortcut. A few deliberate steps made with intention right in front of you.
Made to order · Every single time.